Bring Your
Brand to Life!
Real Guidance and Real Results for Businesses Ready to Grow
With 30+ years of real-world wisdom and a creative lens you won’t find anywhere else.
Become the Brand Your Market Remembers Before Your Competitors Do.
You’re stuck, frustrated, and struggling to cut through the noise.
I bring clear messaging and a smart, aligned plan that actually fits your goals. Whether your branding feels outdated, your marketing’s not working, or you’re tired of guessing where to spend your time and money, I’ve got you.
With 30+ years of experience and a no-fluff, common-sense approach, I guide you through a focused process that brings clarity, alignment, and momentum to your brand. No bloated systems. No long-term contracts. No guesswork. Just real strategy, honest insight, and practical formulas that move things forward.
If your business feels like it’s on life support and you’re done holding your breath, let’s bring your brand back to life. It all starts with a Pulse Check
Free Guide: Bringing Your Brand to Life
A free self-guided tool to help you align your visuals with your voice, so your brand feels consistent, connected, and true to you.
How We Work
Step No. 01
Let’s see if we’re a fit.
The Pulse Check
This is a FREE session. It’s a 15-20 minute conversation that provides me with the opportunity to assess your goals, brand health, and determine if we’re the right fit.
No pitch. No pressure. Just clarity for both sides.
Step No. 02
We dig deep and build your custom brand formula.
The Spark Session
+ Alma Blueprint™
In this 2-hour deep dive, we explore what’s working, what’s not, and what’s possible. We uncover your voice, define your direction, and create a foundation you can finally feel good about. You’ll walk away with your Alma Blueprint™, a custom brand formula that maps your messaging, priorities, and next strategic moves.
Step No. 03
Choose the level of transformation
(Grow, Thrive, or Transform).
Lab Tracks
After your Spark Session and the delivery of your Alma Blueprint™, I’ll recommend a custom-fit path aligned with your goals, stage, and capacity for growth.
These Lab Tracks aren’t off-the-shelf packages; they’re curated formulas designed to meet you exactly where you are, with the right blend of strategy, creativity, and support to move you forward.
No More Guessing…Just Results!
Lab Extras
Tools, sessions, and power-ups to support your brand’s evolution.
Questions? Let's Clear the Air
Choosing the right branding/marketing partner is a big step, and it’s natural to have questions. You deserve to feel confident about what’s ahead: the process, the investment, and how we work together.
This FAQ is designed to eliminate uncertainty and provide you with real answers upfront. From what happens first to how we wrap things up, everything is laid out clearly, so you can move forward with clarity and confidence.
Hello!
I’m Javier Santana
I’m the founder of Vida Brand Lab, proud girl dad of three, coffee aficionado, lover of life and a brand strategist with over 30 years in the game.
I’ve worked across industries, built brands from scratch, led creative teams, and learned as much from my failures as my wins.
Today, I bring that hard-earned wisdom to help purpose driven entrepreneurs and business owners like you find clarity, sharpen your message, and finally feel proud of how your brand shows up.
This isn’t just what I do, it’s what I was built to do.
Let’s build something amazing and impactful together, shall we?
